Loud Personality

1960. The eyes of all look to Italy. And eyes are full of admiration: creativity, ideas, innovation.
Great desire to dream. And to do.
These are the years that make the world love the Italian style.
These are the years of Radio Cubo, Radio Grattacielo, Radiofonografo, Doney, Algol and many others products from extraordinary personality.
The most brilliant and innovative designers get to work.
In a little more than a decade draw radio and TV different from each other before and after.
All dedicated to lovers of beauty.
Finally exciting forms. Finally the color. Finally industrial design with a strong personality.
Products that end up in worship. In museums of contemporary art, from the Milan Triennale at MoMA in New York.
And now reborn thanks to SIM2, a leading Italian of audiovisual.
Always able to enchant as in the 60s.
From the myth, back to your house.

The group

Founded in 1995, SIM2 is a company entirely Italian, a world leader in research, development and production of systems for video projection domestic high-end audio systems design and professional monitors to HDR technology.
All with excellent performance and an unparalleled level of technology.
SIM2 is the pride of Italy hi-tech: with headquarters and factories in Pordenone, has subsidiaries in US and China and specialized distributors in 45 other countries.

Radio.cubo, radiograttacielo, radio-have products for audio features and characterization are true and lines of business, all with one thing in common: a strong personality!
A company whose only goal is to revive worldwide objects that made the history of design and made in Italy.
Objects refined, exclusive and with a very strong personality, which in addition to the technology have two unique features: the history and myth.

The idea

Mario Bellini, Richard Sapper, Marco Zanuso, the brothers Achille and Pier Giacomo Castiglioni, Hannes Wettstein and Ettore Sottsass.
World-class designers, authors of products mythical ’60s, can be not only present but unable to compete with the future more and more contemporary objects.
Combined in a perfect synthesis between aesthetic pleasure, ease of use, technology and timeless design.
Works by recognized value and destined to last.
Works with a strong personality.


There is consumer electronics. Knobs, cables, peripherals, memory unit, supports …
And then there Brionvega, art of design since 1960.
A story of creativity, unconventional models, strong personalities and cult products.
A story in which the protagonists are brilliant designers who over the decades have been able to overturn the concept of electronic mass, signing several radio and tv different

from any other model seen before.
Industrial timeless design for a unique style. Radiocubo, Radio Grattacielo, Radiofonografo, Doney, Algol. Innovative products, symbols of Italian design that surprises and fall in love all over the world.
Exciting shapes, advanced technology, explosion of color and detail. The design revolution has only one name: Brionvega!




Marco Zanuso and Richard Sapper sign the TV Algol (1964), the organic form characterized by the inclination of the front of the body, which ends with the screen, allowing the vision even when the appliance is standing.
Zanuso will compare him to a little dog looking up at his master.

Black St 201

Always Marco Zanuso and Richard Sapper design The Black ST201.
It ‘the first example of a new type of TV sets with small size, is not designed as transportable equipment but as decorative objects.
With the first series is produced a white case in ABS drawn by Marco Zanuso, sold separately, with which the TV could be transported.
Later will come out even the larger version, The Black 17.


Born from the pencil of Marco Zanuso and Richard Sapper TV Doney (1962), winner of the Golden Compass.
It is the first fully transistorized television in Europe. It ‘a perfect example of image rationalist.


The brothers Pier Giacomo and Achille Castiglioni sign the radio-stereo RR126 (1966) from the anthropomorphic form,
But that did not give the reference to the technology and will be a status symbol of the decade and one of the 60 most sought after pieces of modern art of the 80s and 90s.
A specific goal of those years was the pursuit of modularity in the design: the design for the RR126 documents this trend.
A “space object” self-supporting so almost floating modular in three different configurations volumes separable.


The search for primary forms, such as simple volume of the cube, leading to the evaluation of modularity and modularity that hides functions: from the Cube, Mario Bellini reveals a stereo, speakers included.
He calls Totem RR130 (1970).


The radio designed by Marco Zanuso and Richard Sapper (1964).
First of all the radio is no longer conceived as a piece of furniture or as an ornament; but even the radio is “sad” hi-fi, despite being designed and built in multiple colors, as portable radio has two shells cubic, rounded corners, hinged to open and close the hearing.
A true object of design, which deserved to be exhibited in the Museum of Modern Art in New York.