BRIONVEGA IS HONORED TO BE PART OF THE EXHIBITION “VIVERE ALLA CASTIGLIONI” WITH HIS RADIOFONOGRAFO RR226-O DESIGNED BY ACHILLE AND PIERGIACOMO CASTIGLIONI.

FOR THE FIRST TIME IN THE US, THE EXHIBITION  PAYS HOMAGE TO ACHILLE AND PIER GIACOMO CASTIGLIONI, THE FAMED ITALIAN DESIGNERS, DURING SAN FRANCISCO DESIGN WEEK. 

HERE BELOW MORE INFORMATIONS ABOUT THE EVENT:
The Italian Cultural Institute and the Consulate General of Italy of San Francisco are proud to present “Vivere alla Castiglioni,” an exhibition organized by the Fondazione Achille Castiglioni of Milan, Italy, and curated by San Francisco-based Italian architect Valentina Anania. Focusing on the contribution of Italian design to contemporary culture, the exclusive display and presentation will be included in the program of the 2017 San Francisco Design Week, June 14 to 20.
The main sponsor of the event is CoorItalia, the noted San Francisco supplier of high-end architectural materials. The exhibition is also made possible by the cooperation of the prestigious San Francisco showrooms Dzine Living, Alessi Store and Arkitektura, of the iconic Italian companies Brionvega, FLOS, Poltrona Frau and Zanotta, and of the Danish company Karakter, that are generously lending pieces included in the exhibition. The event is part of the initiative #vivereallitaliana, conceived by the Italian Ministry of Foreign Affairs with the aim of promoting and celebrating Italian Design in the world.
“Vivere alla Castiglioni” is an homage to Achille (1918-2002) and Pier Giacomo (1913-1968), undisputed Italian masters of twentieth-century design. Their objects—still manufactured today and part of many museum collections—stand as clear examples of functionality achieved on both a rational and an emotional level.
Achille’s daughter and son, Giovanna and Carlo Castiglioni, will visit San Francisco during San Francisco Design Week as representatives of the Fondazione Castiglioni. Within a “familiar” space recreated with objects designed by their father and uncle, Giovanna and Carlo will bring to life, in a small theatrical performance, some of the Castiglionis’ best-known creations. Italian design culture and the unique Castiglioni approach to design and lifestyle will merge in an entertaining and engaging dialogue about design.
The exhibit will be first showcased at Pier 27 on June 14th and 15th, where Giovanna and Carlo Castiglioni will give several lecture/performances, showing examples of Italian lifestyle. On June 16th, after the closing of the San Francisco Design Week events at the Pier, the exhibit will travel to the CoorItalia showroom (151 Vermont Street #10, San Francisco) and then, on June 17th, to the Italian Cultural Institute of San Francisco (601 Van Ness Ave, Suite F, San Francisco), where it will be on display until June 22nd. In both locations, Giovanna and Carlo Castiglioni will present their lecture again, on June 16th at 5:30 PM at CoorItalia (after a reception starting at 5:00 PM), and on June 17th at 12:30 PM at the Italian Cultural Institute.
The stand has been designed by Valentina Anania as a tribute to one of the most praised exhibits conceived by the Castiglioni brothers. A red tape on the floor delineates the general layout of the stand as a re-enactment of the famous 1957
exhibit “Dimensione Domestica” at Villa Olmo, in Como, Italy. The display of objects is complemented by a reproduction of some of the architectural elements and furniture of the original exhibition. Photos printed on the perimetral panels recreate the environment of the Castiglionis’ original design studio, now the Castiglioni Foundation. Giovanna and Carlo will use these panels to arrange different “set designs” for their presentation, allowing viewers to get a taste of everyday Milanese life, while emphasizing the use of irony, a fundamental aspect of the Castiglionis’ work. The stand has been constructed with the support of the Academy of Arts University of San Francisco.
A celebrated video, “I fratelli Castiglioni,” made by Studio di Monte Olimpino for Allmark Gallery of New York in 1967, will be played on monitors. The research film (16 mm, b/w, sound, duration 9′, 1967) is a portrait of the two Castiglioni architect-designers. It was written by Bruno Munari, directed by Marcello Piccardo, and photographed by Michele Piccardo.
Another important testimony is the video of a lecture Achille gave during the 1989 International Design Conference of Aspen, CO. The video, courtesy of Fondazione Castiglioni, was restored by Italian lighting company FLOS on the occasion of the 2014 Milan Design Film Festival. One of the Castiglionis’ historical partners and a major funder of Fondazione Castiglioni, FLOS is generously making this video available to 2017 San Francisco Design Week.
As a way to underscore the influence of Italian design and lifestyle in San Francisco, maps will be provided at Pier 27 showing major hotspots of Italian Design around the city that can be viewed during San Francisco Design Week. From furniture and interiors to restaurants and fashion, the map points out the diverse commercial and creative connections between San Francisco and Italy.
For more information, please contact:
Paolo Barlera
Italian Cultural Institute
paolo.barlera@esteri.it
Tel. (415) 788-7142 www.iicsanfrancisco.esteri.it
Dawn Zidonis
Executive Director, San Francisco Design Week dawn@sfdesignweek.org Tel. (415) 626-6008 www.2017.sfdesignweek.org
Serena Perfetto
Marketing & Communications, CoorItalia
serena@cooritalia.com
www.cooritalia.com